LOCATION: sherwood park, alberta, canada

Bill Reynolds is a co-founder of EID and his life work has always pivoted around creating enriching experiences for people. For over 40 years Bill has facilitated the growth, expansion, and enhancement of marketable tourism products, interpretive facilities, communities and regional destinations. He has worked in Canada at the federal, provincial, and municipal levels of government in visitor management planning, development, training and operating capacities for heritage museums, parks, ecotourism sites, and agtourism locations.  Throughout his career, Bill has been involved with visitor-friendly site and facility design assessments, experience enhancement analyses, attraction feasibility reviews, and revenue generation appraisals.


Bill brings a diverse background to the experiential interpretive design field by being a frontline Canadian National Park interpreter, a nature guide at a UNESCO nature reserve, the director of adult environmental education at a nature center, a leisure marketing specialist for an urban park, a community tourism planner, a ranch tourism experience auditor, an actor, a public speaker, and a workshop trainer. He co-produced the popular “Expecting Company” tourism training DVD, focusing on the six components of being guest ready.  

An inveterate traveller, Bill has experienced interpretive facilities on every continent except Antarctica and completed a visitor-friendly analysis of heritage sites for the Canadian Museum Association during a year-long sabbatical in Australasia. Conference speaking engagements have taken place at Heritage Interpretation International, National Association for Interpretation, Interpretation Canada, Alberta Museums Association, Growing Rural Tourism, Canadian Parks and Recreation Association and many others.

Bill possesses a MSC in Interpretive Services Administration and a Graduate Certificate from the University of Alberta School of Business Centre for Executive and Management Development.