In the blog, Operation: Success Critical we began exploring the EID principle - to clarify your site’s reason for being - by looking at the importance of defining your site’s distinguishing characteristics. We provided a series of questions for your team to grapple with. We left off on a marketing note of brand values and differentiation – concepts the interpretive profession doesn’t always embrace. We need to. Along with determining the essence of the collection or site.
Read moreExcommunication by Font
We wish you a Happy New Year and hope you have a joyous and fruitful 2018. Thanks for the comments and emails you sent us in 2017. Two of the emails were quite direct and are worth sharing. The first comment took us to task for the font on Bill’s email, but it made us think about the use of the words “Interpretive Design.” The second comment, by Jon Kohl, was full of constructive commentary and asked what we had to offer in the field of interpretation.
Read moreOperation : Success Critical
Differentiate or die! During the day-to-day reality of competing for your visitor’s time, you need to determine your niche to stand out in the leisure marketplace. We’ll explore the how and why to resolve one’s identity crisis.
Read moreWhat We Want Is A Seat At The Table
And so it begins…Bill Reynolds of Canada, Lars Wohler of Germany, and myself, Mike Mayer of the USA start an adventure working with big and small museums, parks, zoos, historic sites, aquariums and other such sites. Sites that we in Experiential Interpretive Design (EID) call preservation, collection and historic recognition sites. We deeply love these places in all their many aberrations and are profoundly concerned they might lose their relevance.
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