Need a Challenging Perspective?

Need a Challenging Perspective? Haven’t had your boat rocked enough lately? We have a book guaranteed to do this and is the motivation for EID’s mission, principles and coaching outcomes. It reimagines the interpretive role to incorporate hosting, inviting, and motivating visitors to explore their special heritage places, become storymakers and uncover universal cultural and natural processes. 

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What’s ESSENCEtial?

In the blog, Operation: Success Critical we began exploring the EID principle - to clarify your site’s reason for being - by looking at the importance of defining your site’s distinguishing characteristics.  We provided a series of questions for your team to grapple with. We left off on a marketing note of brand values and differentiation – concepts the interpretive profession doesn’t always embrace. We need to. Along with determining the essence of the collection or site.

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Excommunication by Font

We wish you a Happy New Year and hope you have a joyous and fruitful 2018. Thanks for the comments and emails you sent us in 2017. Two of the emails were quite direct and are worth sharing. The first comment took us to task for the font on Bill’s email, but it made us think about the use of the words “Interpretive Design.” The second comment, by Jon Kohl, was full of constructive commentary and asked what we had to offer in the field of interpretation.

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