A New Tool for Gathering & Analyzing Visitor Interactions
Please join us for a webinar on the new Visitor’s Behavior Instrument developed by EID Co-Founder Lars Wohlers. This one hour session will take place on Wednesday, August 14, 2024 at:
Noon EDT/11 am CDT/10 am MDT/9 am PDT&MST/5 pm GMT
Observing where visitors go and how much time they spend at exhibition spaces is still one of the most neglected areas of audience research. This is regrettable as Track & Time (T&T) studies are relatively easy to carry out and no other method produces data as reliable. Above all, the actual visitor length of stay as they navigate and interact with individual objects, stations, labels, videos, each other, etc. can be documented effectively and efficiently with the new Visitor's Behavior Instrument.
The information from this new instrument is particularly useful when supplemented with other survey methods such as interviews, questionnaires, or media tracking.
The new Visitor's Behavior Instrument developed by Dr. Lars Wohlers - an independent interpretive consultant, professor of Tourism Management at International University, Co-Founder of Experiential Interpretive Design, and a long-standing Visitors Studies Association member - offers a partially digitized observation option. During the webinar Lars will present the instrument in a practice-oriented manner using a fictitious example.
A special feature automatically embedded in the instrument is the thorough-use index from Beverly Serrell. This gives the evaluators observation data from their own site and also a benchmark index to use and compare local results to a global standard.
If you would like to participate in this webinar on August 14 please send us an expression of interest email to contact@eidcoaching.com . We will send you a Zoom link a few days before the session. If you have any questions please contact us at the above email address.
And once again, many thanks for staying in touch with us at EID.